HipTrip

Curated Adventure Itineraries

Icon on Primary
Icon on Dark
Icon on Light
Icon on Accent

Typography

Two fonts create a clear hierarchy between headings and body text.

Headings

Fraunces

Variable serif with optical sizing. Used for all headings, the wordmark, and hero text. Bold weight preferred.

Aa Bb Cc Dd Ee

The quick brown fox jumps over the lazy dog

0123456789 !@#$%&*()

Body

DM Sans

Clean geometric sans-serif. Used for body copy, UI elements, labels, buttons, and navigation.

Aa Bb Cc Dd Ee

The quick brown fox jumps over the lazy dog

0123456789 !@#$%&*()

Type Scale

Display

Adventure awaits

H1

Plan your next trip

H2

Day-by-Day Itinerary

H3

Packing List

Body

Discover curated hiking and biking adventures worldwide.

Small

Updated 3 days ago

Color Palette

A nature-inspired palette anchored by deep teal and warm amber.

Primary

oklch(0.45 0.12 160)

Deep teal green

Accent

oklch(0.7 0.15 45)

Warm amber

Foreground

oklch(0.2 0.02 60)

Deep warm brown

SwatchTokenValue
--primary

Primary

oklch(0.45 0.12 160)
--primary-foreground

Primary Foreground

oklch(0.99 0 0)
--accent

Accent

oklch(0.7 0.15 45)
--background

Background

oklch(0.985 0.002 90)
--foreground

Foreground

oklch(0.2 0.02 60)
--muted

Muted

oklch(0.94 0.01 90)
--muted-foreground

Muted Foreground

oklch(0.5 0.02 60)
--border

Border

oklch(0.9 0.01 90)

Brand Usage

Guidelines for consistent brand representation.

Do

  • --Use the Mountain icon at consistent sizing
  • --Pair Fraunces headings with DM Sans body
  • --Use the primary teal for key actions
  • --Capitalize as "HipTrip" (camelCase)

Don't

  • --Distort or rotate the logo icon
  • --Use more than two typefaces
  • --Override primary with non-palette colors
  • --Write as "Hip Trip", "HIPTRIP", or "hiptrip"

Clear Space

HipTrip
min padding = icon height

HipTrip Media Kit -- For internal and partner use only.